Sonu Prajapati - Data Analyst for Ecommerce & D2C Brands

Hi, I'm Sonu Prajapati

Data Analyst

I turn ecommerce data into clear decisions - dashboards, MIS reports and insights that show online brands what is working and where to grow. I am also the Founder of Vriyox, where the same data-first approach shapes every website, campaign and strategy we deliver.

Sonu Prajapati, Data Analyst and Founder of Vriyox

About Me

Data Analyst turning ecommerce data into decisions.

I am Sonu Prajapati, a Data Analyst with a background in MIS and ecommerce operations. I build dashboards, reports, and analyses that turn orders, ad spend, and inventory data into clear decisions for online businesses.

I have worked in MIS at Flipkart, then as a Sr. MIS Executive at Amazon, and most recently as a Data Analyst at Sereko. Across these roles I have worked on marketplace KPIs, SKU and pricing analysis, and reconciling orders and settlements, so I know how large ecommerce operations run on numbers.

I work with Excel, SQL, Power BI, Looker Studio, and Python, and I use AI and automation wherever they save time, so every report I deliver is accurate, clear, and ready to act on.

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Sonu Prajapati, Data Analyst

Skills That Turn Data Into Decisions

I help ecommerce teams see clearly. I do this by cleaning and reconciling their data, building dashboards and MIS reports, and explaining the numbers in plain language. My aim is to minimize guesswork and make every decision measurable.

From Excel, SQL and Power BI dashboards to Python and AI automation, I work across the full analytics toolkit, so data collection, analysis and reporting all pull in the same direction.

These skills come from real work at Flipkart, Amazon and Sereko: whether it is an MIS report, a marketplace KPI dashboard or a settlement reconciliation, the goal stays the same - clear numbers and confident decisions.

Data Analytics

  • Google Sheets
  • Advanced Excel
  • SQL
  • Statistics
  • Looker Studio
  • Power BI
  • KPI Reporting
  • Data Visualization
  • PowerPoint
  • Data Cleaning
  • Forecasting
  • Google Analytics 4
  • Reporting Automation

Ecommerce Analysis

  • Amazon & Flipkart
  • Marketplaces
  • Product Research
  • Unit Economics
  • Retention & LTV
  • Pricing Strategy
  • Catalog
  • Inventory
  • Competitor Analysis
  • Order Fulfillment

Automation & Development

  • Python
  • SQL
  • JavaScript
  • PHP
  • HTML & CSS
  • Git & GitHub
  • n8n & Make
  • Zapier
  • AI Automation Workflows
  • Prompt Engineering
  • ChatGPT
  • Claude

Marketing Analytics

  • Google Analytics 4
  • Meta Ads
  • Google Ads
  • CRO & A/B Testing
  • Funnel Design
  • Attribution Modeling
  • Customer Segmentation
  • Cohort Analysis
  • Marketing Analytics

Business Insights

  • KPI Planning
  • Margin Analysis
  • Operations Review
  • Market Research
  • Competitor Analysis
  • Growth Roadmap
  • PowerPoint
  • Data Storytelling

Projects

Dashboards, reports, and analyses that turn ecommerce data into clear decisions - a look at the data analytics work I do.

Vriyox | eCommerce Agency
Marketplace KPI Tracker
Automated MIS Reporting
SKU & Pricing Performance Analysis
Orders & Settlement Reconciliation
Ad Spend & ROAS Analysis

Vriyox | eCommerce Agency

An ecommerce agency that helps D2C brands build, market and grow online.

Problem: D2C brands had to hire a different team for their website, ads, data and store work. It cost more, took longer, and nothing worked together.

Solution: Started Vriyox, one team for everything an online brand needs: Data Analytics, Web Development, Performance Marketing, Ecommerce Services and Ecommerce Business Consultation. Every decision is backed by real numbers.

Project: vriyox.com

FAQ

Quick answers to the questions I get the most. Can't find yours? Reach out through the contact page.

I am a Data Analyst focused on ecommerce. I build dashboards, MIS reports and analyses that turn orders, sales, ad spend and inventory data into clear decisions.

Advanced Excel, SQL, Power BI, Looker Studio, Google Analytics 4, Google Sheets and Python for analysis and reporting, plus n8n, Zapier and AI tools to automate repetitive work.

Mostly ecommerce and marketplace data: orders, sales, SKUs and pricing, returns, payments and settlements, and ad spend and campaign performance.

I have worked in MIS and data analytics roles at Flipkart (MIS Executive), Amazon (Sr. MIS Executive) and Sereko (Data Analyst). The About page has the full experience.

Yes. I build sales, KPI and performance dashboards and automate daily, weekly and monthly reports with Excel, SQL and Power BI, so the numbers stay accurate and arrive on time.

Send a message through the contact page, or email contact@sonudarv.com. I will get back to you as soon as I can.

I am based in Mayur Vihar, Phase 3, Delhi 110096. Working hours are Monday to Friday, 09:00 AM to 06:00 PM.

Yes. You can message on WhatsApp at +91 93151 52653 during working hours, Monday to Friday, 09:00 AM to 06:00 PM.

Still have a question?

Reach out during working hours: Monday to Friday, 09:00 AM to 06:00 PM.

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Let's grow your Ecommerce brand together

Websites, growth strategy, performance marketing, and data-driven insights - all under one roof, built only for Ecommerce brands. We are not for everyone, and that focus is exactly why we do it so well.